View the Soorikian Furniture website. Soorikian furniture produces modern furniture and custom design pieces. I was hired to design a company identity for the furniture designer, and then execute the brand over multiple marketing fronts including business cards, stationery, brochures, photography, larger format posters for ICFF and a website featuring their collection.
Matt Soorikian had a love for Blue Note album covers. We did a lot of research in this arena. I think it inspired the primary colors and large, bold type for the logo identity. We explored type selections, color, and image in 3 separate explorations, then began to bring various combinations together. With feedback and review, we further developed the brand logo and mark. We wanted the homepage of the website to imitate a design magazine and feature a random piece of furniture each time one visits. It is like a cover page that entices readers to look inside.
Read more in this interview on design process.